Build Sales - Non-Member
             
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Clients Report Amazing Results That Changed Their Lives And Businesses Literally Overnight!


"More than doubled"
"I"ve more than double my profits from what I learned in one afternoon from Kamron’s Black Book System – and I’m not even using half of what’s in his course.

I'm working less and making more (I love it!). I don’t really think I’ll ever be able to express the total gratitude I have for how dramatically this has changed my life.

Scott Anthony,
Punxsutawney, PA


"Average ticket up -
over $5.00
!"

"
My average ticket is up by over $5.00! I can't believe how easy this is! Your course is phenomenal!"

Donald Lemay,
Orlando, FL


"Awesome! "
"Your course paid for itself the first week I had it! Definitely the turning point we needed. Awesome! Thank you so much,"

Rob Karas,
Manhattan Pizza Co.


"$1,085 Extra -
first month!"

"I made $1,085 EXTRA the first month I had your course!
This stuff works like crazy!"

Gasper Manno,
San Diego


Terrific!
"Kamron, your course is terrific." Now that I have mine - I wish you'd quit selling it!"

Richard Kovacik
Winterpark, FL


$43.00 EXTRA the First Two Hours!
"Kamron, I generated an extra $43.00 - EXTRA cash in my pocket in the first two hours I started using your up selling techniques!"

Christopher Sims
Corona, CA


Easy to Implement
"Just like you said - my ticket average has skyrocketed to over $20.00 now. And, your techniques are so easy to implement! Thanks."

Corey Wilson
Moreno Valley, CA


What Recession?
"We have seen a HUGE and Immediate increase in our business. The Black Book is EVERYTHING people said it was. Now, we're saying 'what recession?'"

Scott England
Freemont, OH


Your Course is Awesome!
"Kamron, Your Black Book paid for itself in a week and a half! I really appreciate your phone call - and for sure, we're already seeing some amazing results. Your course is awesome."

Rene Baum
Waveland, MS
























































































































































































































































































































































































































































"My Sales Have Increased by $1,500 to $2,000 per week!"

"Pizza Hut opened about 6 months ago. Shockingly it made a huge dent in my weekly sales.

I was hurting. I talked to Big Dave and he told me about your book and said, "Buy it now!"

I bought it the next day.

My sales have increased by $1,500 to $2,000 a week since integrating the "Black Book" into my business. I'm excited and revved up about my business again.

Debbie Antoun
Lewis Center, OH





























































"I'm serious, this is the best $$$ I have ever spent!!!"
"I read a chapter and have to put it down because my blood starts pumping and I start thinking how to implement the countless things I am learning from this incredible book. I'm serious, this is the best money I have ever spent!!!

I started using some of the up-selling techniques that are listed in plain English so I can understand them fully, and am hitting 95% success with them (just up-selling extra cheese!!!). It also has shown me where I am wasting money on useless advertising...this alone will save me thousands.

I consider myself a very good operator but my weakness is definitely marketing. Now I'm going to be a guru at that if I can get all my employees to follow the simple steps into making us great salesmen. I still have 175 pages to go."

Dale Roberts,
Longmont, CO





























































"500% Return on Marketing Dollars - and That was Just the First Two Weeks!"
Kamron, I used one of the letters you have in the Black Book and adapted it to my restaurant.

The results were immediate, and stunning!

For a mailing that cost me $310 _ I've already made over $1,500 right off the bat!

Your remarkable course has already paid for itself!

Rob McCue
Bubbas BBQ, Australia





























































"$1,000.00 per Week Sales Pop!"

"The Black Book has increased our sales in 30 days by $1,000.00 a week on average.

It is loaded with valuable information and has answered more questions than we could have imagined.

Our biggest mistake was not getting the Black Book before we opened our restaurant.

Glenn & Cindy Chappel, Marlette MI

Special Restaurant Report: "From Dead-Broke to - $1,600,000.00 Million Dollars a Year...        

"If You've Got Just
20 Minutes a Day...
Then You Can Generate a
Massive Profit Boost in
Your Restaurant This Year"

Now - the jealously guarded secrets
behind one of the most amazing
restaurant turn-arounds
in history...

Starting from scratch, using limited capital and with absolutely no restaurant experience, Kamron Karington (who never even went to high school) took a run down restaurant doing just $3,000 a week - and transformed it into a $1,600,000.00 million dollar a year cash machine. How did he do it?

His fascinating story is next...

Dear Fellow Restaurant Owner,

Hello, my name's Kamron Karington. And, if you want to make a lot more money with your restaurant - very quickly, then this is going to be the most exciting message you will ever read...

Here's what it's all about: Back on November 17th, 1994, I made what I thought was the biggest blunder of my life...

I Bought a Restaurant...

It was a run-down pizza restaurant doing about $3,000 a week.

Anyway, the first day I owned it - five of seven employees walked out on me. The other two wanted hefty raises. And, I discovered that the dough mixer required a coat hanger to hold the hook on.

That was the good news...

The cook that stayed - was going to a concert and wouldn't be around for the dinner rush (if you could call $362 a dinner rush). But, he was kind enough to sheet out some dough so I could "attempt" to make pizzas.

I waited nervously till the first order came in. I ran back to the walk-in to grab a "skin" only to find out that all the dough he prepared for me - was hopelessly stuck together in a big heaping mess. It was ruined. My very first day and I already felt defeated. But, despite that traumatizing start...

Sales Were Up 117% in 30 Short Days

And, three years later, we were doing a whopping $1,600,000 million dollars a year. And, the few competitors that still had the open sign lit up - were cursing my name. Here's my income statement...

1.  Sales for the month of March 1998 $149,204.74
2.   Year to date sales (three months) $391,148.15
3. Gross profit $199,995.07 ($4.93 short of $200,000 - damn!)

It's kind of funny when I think back on it - but I actually...

"Bought a Special Microchip-Driven Scale to
Count All The Money!"

Anyway, how did I achieve this stunning, "1,027 percent" sales increase? Well, I quickly discovered that at $3,000 a week, I had done nothing but buy myself a job. And a crappy one at that (I'll never forget the night I slept on top of the walk-in - I was just too damned tired to drive home). I was angry.

So I sat back and out of sheer desperation - I asked myself a question. "If my life depended on getting one new customer to buy a meal at full price in the next 24 hours - what would I do?" "How would I get them to do that?" Because I figured - if I could get one customer - I could get a thousand.

With my back against the wall in a dead-end restaurant, with nowhere to turn - a crazy idea popped into my head. That "crazy" idea changed the course of my life. And I promise - it will change yours.

Funny - the kid who never even went to high school was now living in a huge home with sweeping views of the entire city. Heck, I even bought a Ferrari. Why not? But, enough about me. What's important right now is...

What Does This Mean For You?

Well... if you want to:

Flood your business with customers...
Load your bank account with cash...
Crush your competitors...

And, do it as quickly as possible - then it means the world to you!

I know what I'm about to share with you seems almost unbelievable... that's why I've done my best to back everything up with real life examples and testimonials...

You're going to meet some real folks who've already acheived some pretty amazing results themselves. Restaurant owners like you.

That way you can see for yourself that what I've discovered can and will (almost immediately) turn your restaurant into the thriving, succesful, and enjoyable business you envisioned when you started.

Whether you have one restaurant - or a dozen...

What You Discover Here
Will Change Your Life Forever

Because knowing these "insider" secrets of restaurant marketing will set you free in a way you never imagined. But, I need to be brutally honest with you...

Don't "Expect" a 1,027% Increase Like I Got...

Not right now anyway (that took me 3 years) and I don't want you to be dissapointed. Instead, focus on 20%, 30%, 50% - maybe even a 100% increase (that would be helpful, wouldn't it?).

In fact, let me ask you, would a simple...

"123% Sales Increase - In Just 31 Days Be Okay?"

How would you like to go from this...

To this...

In JUST 31 Days! (no kidding - look at those dates - that amazing $14,259 increase took just 31 days - and the ticket average increased at the same time).

CASE STUDY: Kim used the exact "ad" (you'll find on page 240) in her restaurant and those are her results above.

"My sales more than doubled, a nearby competitor went belly up, and my labor costs are a lot lower. – Plus I’ve bought a new home and a brand new car!"
Kim S. Las Vegas, NV

$14,259 Increase in Just 31 Days...

Please - mull that around in your head for a minute. That blindingly fast 123% sales increase - that completely neutralized her nearest competitor - came from one single idea - on one single page - in her "Black Book " restaurant marketing system.

And, in case you're puzzled by the increase in Kim's ticket average... it's because I hate discounting! It brings out the absolute worst kind of customers you can get. No. What I show you is so radically different - that you'll actually watch ticket averages soar.

Then if you want to keep piling on the increases till your swimming in money - great! That's up to you. For example: Michael Fuller is very pleased with his results. It took him about 90 days but he got a whopping...

"...$17,700.00 Jump in Sales - a Month..."

CASE STUDY: "Kamron, as you know I put up some money to help a local chef open a restaurant. We were 50/50 partners. Well this so-called chef embezzled, stole, and basically ran the place into the ground. Then one day he calls me and says 'Michael, we're broke and the keys are on the counter.'

So I find myself full owner of a restaurant in complete shambles. That night I dug around on the internet and stumbled across your website. I've got to admit - I was a little skeptical. But, I ordered your system anyway. I needed a miracle.

When it arrived I took it to my easy chair and settled in. It was one "aha" experience after another. I almost couldn't believe the clarity it gave me.

Your approach to marketing is so simple and common sense - yet, not one in a thousand restaurants out there seems to be on to this. Too bad for them.

Once we unleashed your program - the only problem we had - was keeping up with the sales.

Kamron, I’m stunned. I don’t even know what to say. I've increased sales by a staggering $17,700.00 a month. And that is from just one single idea I got from your course."

Michael Fuller, Chicago, IL

And, it doesn't matter where your sales are right now. $3,000 a week - or $50,000 a week. Increases like these would come in handy, wouldn't they? (Are you nodding your head?)

...good, because this step-by-step restaurant sales building systemwas written specifically for you - and about only one thing, turning YOUR restaurant into a predictable, reliable, automatic - money machine.

How I Turned A Failing Restaurant into a
$1,600,000 Per Year Godzilla

My step-by-step system shows you exactly:

  How I more than doubled sales � going from $13,169.27 in December to $27,428.46 in January. (This "trick"cripples nearby competitors hitting them in their "blind spot") You'll want to roll this one out - quick.
  How a simple phrase "instantly" boosts your profit by 24.8% You can put this to work the same day you get my course.(That one technique earned me an extra $58,823.52 in one year!)
  The silly mistake most people make when setting prices (this guarantees failure). My prices were obscenely high (in a VERY price sensitive market).
  How to create "magnetic" ads that have people ordering over and over and over again (almost like they're hypnotized). You�ll be privy to the same secrets I�ve used to increase sales by 1,027%. (Would that be helpful?)
  The 3 "top" offers that pull in customers like a 30 ton magnet pulls paper clips! (Do you know what they are?) Hint- $3.00 off is NOT one of them.
  How I raised prices and skyrocketed sales � at the same time (and the weird reason behind the success).
  "Stealth" marketing tactics that have people ordering from you -- automatically. Once you know these secrets - you'll "own" your trade area.

Many of these explosive cash generators - cost nothing to implement. Others can be done for chump change � yet, still generate stunning piles of cash for you.

Here�s just one example of what I�m talking about�

How to Generate "Instant Cash" Whenever You Want Without Spending A Dime

Up-selling is soooo easy � it is the number one easiest way to make thousands of dollars (don�t adjust your glasses, -- yes � I said �THOUSANDS OF DOLLARS") � without spending one thin dime on marketing. Look at this...

And, talk about easy. These �selling sentences� cost nothing to implement. And best of all, anyone can use them. Ironically, the teenagers seem to catch on the fastest. Every time your phone rings or a guest sits down � you make gobs of extra cash -- effortlessly. In fact, one year alone - up-selling made me...

...an EXTRA - $58,823.52!

Heck, I know restaurant owners who don't even make $58,000 - let alone - an EXTRA $58,000! I'm telling you - this pile of cash is there for the taking and it is easy as falling off a log.

In fact � 30%-60% of all of your customers will eagerly spend more money with you once you discover these naughty little secrets. (Christopher Sims in Corona, CA made an EXTRA $43.00 up-selling the very first 2 hours after he got my course).

And, the way I first discovered this FREE CASH was a complete accident! I just happened to notice that one of my order takers always had the highest ticket average (by a wide margin).

I studied his technique. I compared it to my other order takers. Then it hit me like a ton of bricks! It's not "what" he said. It was what he "didn't" say. I delved into this puzzling mystery (talking to a psychologist friend of mine) and discovered why it works - and, so predictably. (It has to do with how our brains are wired - and how certain words are processed).

Once I knew "why" certain words triggered a "yes" response and others didn't (funny - what almost all servers say - is exactly what doesn't work) - I set out on a path to discover more up-selling techniques – until we were averaging up sells on 67% of all orders! Best of all - no more awkward arm twisting.

What a GOLD MINE this turned out to be...

In fact, Michael Attius, owner of "Corky's BBQ Restaurant" in Nashville Tennessee is generating an extra $1,200 a month from just one of the 17 up-selling scripts incuded in the system.

CASE STUDY: "Kamron, as a person that travels the world teaching restaurant marketing, as well as having my own restaurant, I am always on the lookout for new marketing ideas to improve my operations. I soak up as much information as possible and your "Black Book" more than delivered on my "just one good idea I can implement" criteria.

We used your "Manager's Special" script in our drive-thru window. That upsell will conservatively put an extra $14,400 to our bottom line...and we operate a barbecue restaurant.

Frankly, at double your price, your "Black Book" is a bargain."

Michael Attius, (The Catering "Guru") Nashville, TN

Can You Believe You Just Read That?

$14,400 dollars EXTRA from uttering a few carefully chosen words - over, and over, and over. Just think - that's $14,400 you're throwing away right now - this year - maybe more...

I reveal the exact techniques -- there are 17 of themand they�re very simple. (You are literally just 4 to 7 words from a massive pay hike). In fact, you'll probably laugh when you see how easily the "Manager Special" upsell instantly increases your average ticket (be sure and do it exactly - "as is"). And once you�re doing it right -- believe me, the results will blow your mind.

In fact -- find out how much cash you're tossing in the trash - every single day from not up-selling...

(May not work with older browsers)

Untitled Document
Enter yearly gross sales here:
You'll make at least $
And as much as $

Ouch! How many vacations is that? How much college will that pay for? What kind of new car will that buy?

And, keep in mind -- that's just from one single technique you'll learn in my course. Imagine having every single one of these secrets at your fingertips.

"Okay Kamron..."

"I've seen the 'results' with my own eyes and they look pretty amazing."

I've seen your astonishing 1,027% sales increase (going from $3,000 a week to over $1,600,000 million a year). I've seen Kim's stunning $14,259.00, (123% increase in just 31 days). And, Michael Fuller's $17,700 a month increase. I've also seen how up-selling has added $14,400 a year to Michael Attius' restaurant.

So tell me - how are these everyday restaurant owners achieving these spectacular sales increases?"

"How Can I Build a More Profitable Restaurant
Like These Ordinary Folks Have?"

Well, it's really quite simple. And here's where the "rubber meets the road."

There are only three ways to increase your sales. They are...

1. Get More Customers
2. Get Them To Buy More Often
3. Get Them To Spend More Each Time

There is nothing else. And, one of the things that surprises many people who get my system is that – everything happens so quickly! Simple 10% increases across the board are often the very difference between "surviving" and thriving.

Because, a 10% increase "across the board" can easily...

"Double Your Profits..."

How? Here, let me show you...

Because your overhead (rent, insurance, etc.) stays the same - at a certain point, every single dollar you bring in contains 50 to 70 cents of pure profit. (Where that "point" is - depends on your operation).

But, simply put... if you have a 10% profit margin on sales of $100,000 - you'll make $10,000. But look what happens when you increase your customer counts by just 10%...

You go from 1000 customers (who spend $100 each during the year) to 1,100. But, because your fixed costs stay the same (except food-cost of course) you now make (let's be conservative) 50 cents profit on each of those 10,000 - new dollars. You've just increased your take-home cash by 50 percent going from $10,000 to $15,000!

And that was just one 10% improvement in just one of the three ways you have to increase your sales. (Remember, 1. More customers. 2. Buy more often. 3. They spend more each time).

Can you imagine just a 10% increase in all three? 20%? You'll see the staggering results in just a moment... But, first - let's see how this all works because once you "get it..."

Your World Will NEVER be the Same...

You see, it costs you the same to put out any kind of ad regardless of how well that ad performs - right? If nobody shows up, or 100 people show up - that ad costs YOU the same.

Let’s say you put out an ad and you get a typical 2% response. What you’ll probably notice is that you break even, maybe make a small profit.

But... imagine if you could double your response on an ad - from 2% to just 4% - then you'd expect profits to double too, right? Well, here's where the power of “exponential” growth kicks in as you watch your profit skyrocket by 800%. (Go from 2% to 6% and Bang! Here, let me show you...

One of the "side effects" of just small improvements in your response is - gigantic, exponential profit increases. But, let's forget about 2,400% or even 800% increases for a minute - and let me ask you...

Would Just a 500% Return on Marketing Dollars
Be Significant to Your Wallet?

"Rob Made a 500% Return on
His Very First Mailing!"

"Kamron, I used one of the letters you have - and adapted it to my restaurant. The results were immediate, and stunning! For a mailing that cost me $310 - I've already made over $1,500 right off the bat!" Rob McCue, Australia

Okay, now couple that with more and more customers doing business with you - and, they buy more often - and, they spend more, and more each time. Now you have a “feel” for the electrifying cash flow that awaits you.

And, I'll tell you - the the 13% of restaurant owners who get filthy rich - know this like the back of their hand. The 87% that go broke - never figure it out.

Your 3 Easy Steps to Bigger Sales - NOW...

Let’s say – you apply just a few of the techniques from your "Black Book" system (that have often quadrupled sales in other restaurants). But, let’s be conservative and say they only bring you a 10% or 20% improvement in each area:

  • Instead of 1,000 customers, you now have 1,100 or maybe 1,200
  • Instead of a $10 ticket average, you increase to $11 or $12
  • Instead of customers buying 10 times a year – they stop in 11 or 12 times a year

So, with just small (very doable) 10% to 20% increases "across the board" - your profits begin to multiply out of control. In your "Black Book" System, I show you how to do that - and more!

How? By giving you simple, practical - yet spectacularly effective "stealth" marketing techniques.

You’ll be implementing simple "little things" that fly below your customer’s radar. Things that move them on a subconscious level. Sorry, they won’t be hypnotized, but it might seem that way because from now on they…

  • Automatically choose you
  • Automatically come in more often
  • Automatically spend more each time

Which “automatically” fills up your bank account (like it did mine). There is no other possible outcome because once these exponential increases are – "set into motion" - they multiply your cash-flow automatically.

Funny, but my system actually "forces" you to make money.

Finally, YOU Are In Control

What you’ll do the moment you get the system is immediately implement the up-selling techniques. This is fast cash that you’re flushing down the toilet right now (and this will be your “seed” money – because you’ve got even bigger fish to fry). Then, you’ll want to dig through the “Pricing Secrets of Restaurant Owners Who Get Rich” section (and watch the DVD).

Chances are, your menu is working against you – and – your prices are too low (but you’ve long suspected that – haven’t you?) I’ll show you how to raise prices so customers don’t even bat an eyelash (Ann Riechle in Columbus, Ohio gave herself a $36,000 a year raise with a 50 cent increase).

Then – you’ll need to eyeball all of your current marketing. Again, chances are high – it needs a complete overhaul. Sorry, but you might as well get started – your entire future depends on what you do right now.

I mean, if you only increased your take-home by $20,000 a year – that’s $200,000 over the next ten years (and that's a chunk of change). But it pales in comparison to the kind of cash you can have if you increased your sales by $14,000 a month like Kim did. Because with an increase like that - you've got an extra (One Million Six Hundred and Eighty Thousand Dollars) to play with...

$1,680,000.00 - In Just Ten Short Years

Oh, let me clear this up too – right now. None of what you learn from me hinges on discounting. I hate (well that’s a pretty strong word) let’s just say – I’m not fond of the type of customers discounting attracts. Because when you rely on discounts – your restaurant becomes a house of cards just waiting to tumble.

Constant discounting is treacherous and unless your entire business “model” is set up for it… you will imprison yourself for decades - working long hours with little to show for it. If you’re doing it now, I’ll lead you safely out of that quagmire and onto solid ground.

While your competitors slog ahead with their "wing and a prayer" discounting, their "ordinary" limp restaurant marketing, (getting pathetic results), you now brilliantly siphon off their customers five and ten at a time - right out from under their nose until – poof...

But... even though I've introduced you to people who've had enormous sales gains... shown you real life "before and after" examples... and explained the simple principles behind my success and their's - it's only fair to tell you...

My System Does Not Work For Everybody

I wish it did. But in all honesty - I get about one system out of every 100 - returned for a refund. In fact, here's a letter I got awhile back...

But, this gentleman was none the worse for having tried my system. I promptly sent him a full refund. I took the loss - not him - in accordinance with my 100% "risk-free" complete satisfaction guarantee.

That said, now I'd like to show you even more ways for you to…

Multiply Your Profits With These Secrets Now...

This is just a sampling of the “competition killing” secrets that transformed my own struggling restaurant into a $1,600,000 million dollar a year money machine…

Head-turning "hooks" that quadruple the response to your ads. (Now your ads fill your bank account - instead of draining it)...
  A "sneaky" marketing tactic that builds so much momentum - the only way to curb the flow of customers is to stop it...
  A simple "no brainer" technique that will make you one extra month of FREE CASH � every year (this is like discovering an untapped oil well)...
  The one change I made in my ads that boosted sales 467% - overnight! Funny though -- most people are scared out of their wits to do it (this is your chance to deliver the knock-out punch to competitors)...
  17 "word-for-word" proven and tested "ads" that you can legally steal to flood your place with cash-carrying customers.(Watch out for extreme traffic spikes)...
  Why the "offers" most people use are a complete waste of money. No more guessing - NOW you'll know exactly what works -- and exactly which months to use them...
  Fiercely competitive market? No problem. Discover how to create coupons that act like "dead-beat" repellant. "Low-price" shoppers whip out their wallet because they "think" they're taking advantage of you. Meanwhile - you laugh all the way to the bank...

Quick question�

Do You Need More Customers � Right Now?

(Who doesn't?) Would 402 new customers � this month -- be helpful to your business? If so�

�Use the ad you�ll find on page 372. (This is the exact same ad that started my place on its rocket ride to $1,600,00.00 a year. The same ad that doubled the sales of Kim's restaurant in Las Vegas, and the same ad that added $17,700 a month to Michael Fuller's restaurant in Chicago.) You really need to roll this out!

Caution: You must be staffed up and ready to handle the rush. Because, you're going to get hammered with orders. Just look at this email I got from David Wang...

The Most Profitable Marketing Strategies
On The Planet
- Boiled Down Into
A Step-By-Step System
You Can Use -- Instantly...

How to create a complete "attack plan" especially if you're currently using just one or two methods to generate business. Page 382.
How I increased sales 123% in one month � if you don�t do this you�re flushing money down the toilet! Page 353.
How to raise prices and skyrocketed sales � at the same time! And, the crazy reason "why" it works. Page 86.
How to create "hypnotic" ads that generate a "traffic storm" to your restaurant. (This'll leave competitors scratching their heads). Page 130.
The "magical" phrase that makes you an extra $7,740.00 this year guaranteed! (It's not what you say - it's what you don't say) Page 133.
Proven ways to hijack "mobs" of new customers, (from your competitors) and generate repeat sales from them -- in 14 days! Page 319.
Cash emergency? If you're in urgent need of cash, here's the most targeted sales booster you can get to catapult sales immediately. Page 235.
"Laser guided" ads that pull a 6.7% - 31.2% response on every mailing (compared to the embarrassing industry standard of 1.7%)! Page 254.

Plus - You'll discover...

The Dirty Little Secrets
The Big Chains Pray You�ll Never Lay Eyes On

Use this technique to "cold-cock" your competitors and possibly - force them out of business. That's on page 50.
Why claiming you have “the best food in town” will backfire – do this instead – page 159.
The three (and only 3) ways to increase your restaurant business. Page. 11.
Tell customers you made a “big mistake” and watch your lobby fill up - fast! Page 154.
Discover the simple secret to making 2400% more cash on your current advertising, without spending an extra penny (this is shocking). Page. 17.
What is the “hands down” #1 offer that fills your seats up? (They know - do you?) The answer is on page 123.
The real secret to consumer psychology (this will have them lined up in the lobby - 20 deep). Have you ever not waited 20 minutes at Olive Garden? see page 37.
True or false: Ads that are "gramatically correct" make more money? False! They murder your bottom line! See page 161.
What “percentage” should you budget for marketing? (It's not at all what you think). And it simply depends on how rich you want to be. Turn to page 112.

This “8-letter” word instantly positions you over “any” competitor. Discover why on page 181 (Hint: Remember those "trigger" words I told you about?)

Now that's just a handful of the closely guarded secrets you�ll discover in this amazing system, it's called the "Black Book Platinum Sales Building System" And, it�s yours risk-free for the next 30 days.

And rest assured...

You Don't Have to be a Genius to
Duplicate My Success And...
You Don't Need Lots of Money

Because if you’ll remember...

  I didn’t know squat about the restaurant business before I got started.
  I didn’t have a bunch of money to throw at my problems. In fact, it was that very reason that everything I did had to be cheap, simple, and EASY! And, it had to produce results – FAST, or I dumped it!
  And my mom cringes when I tell people this, but … I never even went to high school.

YOU - already have a head start...

Plus... You MUST Be Completely Thrilled
With Your Black Book System
Or It Costs You Nothing...

That's right, there's no need to make a final decision until after you've examined and evaluated my sales building system for a full month. That way, you can convince yourself of its value and decide it's right for you. You have nothing to lose.

Plus, if you order Today, I'll show you how confident I am by backing up my guarantee with $517 worth of FREE bonuses for you.

This is my complete marketing system. It�s a beefy binder packed with over 400 pages of the same easy, proven - fast-growth strategies I personally used to zoom my struggling restaurant into a $1,600,000 million bulldozer -- almost overnight.

And, unlike other generic �marketing books� you may have seen, this is exclusively about building lightning fast sales in YOUR restaurant, and nothing else. It includes the actual ads, letters, flyers, menus, and up-selling sentences that kept my competitors awake at night.

This is your � �restaurant fantasy� come true.

The “Black Book” System is like nothing you’ve ever seen! It’s like bringing out “fresh” horses to race tired old nags. Your competitors will never know what hit them...

Here's What I have For You...

The heart of your restaurant sales building system is the "Black Book." As you study each word of this course you will become amazed at how easy it is for you to neutralize your competitors and take control of your sales. You'll - create offers your customers can't refuse. You'll never discount again! You'll get five, even ten times as many customers for every advertising dollar you spend. This course is completely uncensored and bursting at the seams with specific details, proven systems, and explosive strategies -- all organized in a logical step-by-step system including�

  A massive 10� x 12� binder jam- packed with cash boosting secrets, strategies, tricks, and tactics
  Over 415 mind-blowing pages of facts, figures, and actual examples
  76 pictures (21 in color), 10 diagrams, 23charts (3 for predicting results)
  35 graphs plus an appendix loaded with useful information
  25 complete sections of Armageddon to unleash on your competition

Plus...

You also get the "Conquer the Competition" video "boot-camp." This red-hot presentation will "ground" you in the marketing principles that separate the winners from the losers. You'll have a front row seat as I guide you - "in person" and explain in vivid detail (with actual examples) exactly what you need to do right now to fire up your sales. I'll show you how I personally took my own failing restaurant from $3,000 a week to over $1,600,000 million a year. And, most importantly - I'll explain precisely "how" you can follow in my footsteps to unleash the hidden fortune that's waiting to break free in your own restaurant. Owners in attendance during part one of this live presentation - paid $2,500 each to be in the room. It's included - with your course.

Plus...

Get started immediately with this amazing 60-minute "Quick-Start"audio CD. It begins with your very own private coaching session where you'll get focused like a laser beam on the actions you must take – now. Then, we’ll shift gears as you listen in on a scorching “tell-all” interview where I was put on the hot seat and grilled for an entire hour. The result is an amazing step-by-step “quick-start” that will have you up and running in minutes! It’s the equivalent of getting an instant “black-belt” in marketing. Pop it in the minute your course arrives (it'll blow your mind).

Plus...

You also get the complete transcripts from the quick-start audio CD interview. That way you can highlight and "dog-ear" pages as you go making sure you have an easy reference source right away and - whenever you need it.

Plus...

You get the essential "Black Book" Study Guide. Quickly diagnose your restaurant's marketing "health" with a revealing marketing evaluation in you'll find in section one. This probing analysis instantly uncovers hidden opportunities and puts you on the fast path to profit. This study guide is vital to your success.

Plus...

I had to shut this offer down for a while because I got overwhelmed. I haven't run it for a long time - so it's back (for a bit). And I'm actually hoping you don't need it - but just in case... if you're stuck... maybe rolling out a big campaign, or commiting a large chunk of cash to some advertising. You can get me on the phone - at half my normal rate. I'll go over your stuff with a fine-tooth comb, I'll be brutally honest. (You may not like what you hear). But, this is your "just in case" insurance policy because smart owners know - the most expensive ad they can run is the one that doesn't work.

Plus...

For the first time ever - I'm including the DVD: "Pricing Secrets of Restaurant Owners Who Get Rich." Unleash the hidden fortune hiding in your restaurant with this "eye-popping" behind the scenes glimpse of pricing psychology. The Michigan Restaurant Association brought me out to teach owners how to get off the "discount needle" and quit competing on price (a loser's game). It was all caught on tape - and I'm including it for you because this information is vital to your success. Finally, set your prices where they deserve to be. Quit discounting just to get people through the door. And have “cream of the crop” customers flocking to your restaurant forcing competitors to fight over your “leftovers.” It’s the next best thing to printing money in your basement. FREE with your course.

This is a complete "multi-media" training system...

There�s nothing left out. No upgrades. No �oh by the ways.� It�s jam-packed with everything you need right now - to generate "automatic profits," explosive cash-flow, put your restaurant on "auto-pilot" - and take that long overdue vacation!

But Wait... We're Not Done Yet...

Look at these 4 "Bonuses" you're getting - FREE:

Bonus #1 "Discover Your Restaurants Profit Potential"

Should you be skimming? Have you ever wondered where your restaurant stacks up - compared to others? What your maximum profit potential really is for the size of your place? Are you above - or below industry averages? 48% food cost - and super profitable? Learn the fascinating secret behind "how" this mega-millions operation bucks the trend. Need a bank loan? (It's easy when your accountant does "this.") Get "Top Dollar" when selling your restaurant by following "this" tip. To "catch a thief" - it's easy when you use this unexpected tactic. ...plus much, much more! ($100 value)

Bonus #2 "Motivating & Managing Employees"

Finally, you can eliminate employee "headaches and hassles" forever. Now, they come in early, stay late, ask "what" they can do, and make every decision as though "they" were the owner. And because you've inspired, and motivated them to their very best "top" performance - they now look up to you as their leader and mentor - instead of just "the boss." Once they've made that mental "shift" they'll do anything for you.(I wish I'd had this program when I started out.) Twenty year restaurant veteran, David Scott Peters - reveals proven techniques that instantly turn losers into leaders.($100 value)

Bonus #3 "50 Money Making Ideas"

I've also included Bill Marvin's "50 Money Making Marketing Ideas." Because, while I wish I knew "everything" I don't - and Bill's insights on this "idea a minute" CD are a fabulous addition to your Black Book course. Here's a taste... Newspaper ads a waste of money? Restaurant owner doubles sales (starting from $2.8 million) by asking two questions (Bill spills the beans). And 24 minutes, 3 seconds into this CD - a "shocker" for locking in customer loyalty (caution: never use it for deuces). Keep a notepad handy, this is like drinking from a fire hose ($100 value).

Bonus #4 "Secrets of Cash Catering"

Catering Secrets – Revealed! Break into the lucrative catering business with this remarkable one-hour interview with Michael Attius, the catering “Guru.” Michael agreed to let me include this CD... and, man-o-man - it contains secret after secret - you will not find anywhere else. For example: You'll discover how to design a catering menu that guarantees 97% more profit... Plus, you'll meet a secret group of catering buyers that spend thousands of dollars each month in catering and how to get them to choose you ... Then, Michael drops a “bombshell” as he reveals one secret a restaurant owner used to land an $80,000 catering account – on his first try! You won’t want to miss this one. This CD ($217 value)

This is your "short-cut" to complete financial freedom and would be a bargain at only $5,000 (what I charge for a one day consultation at your place - plus travel). And it would be an absolute steal at only $1,800 – what you would pay me for just three hours on the phone. (But you wouldn’t even get 10% of this material hardwired into your brain in one phone call)...

But, It Gets Even Sweeter...

Here's two more FREE gifts you can add to your sales building treasure-trove...

FREE Gift #1 Restaurantpartner.com Lifetime Membership with your Black Book System. That's right... you'll be logged in - with full access to everything just minutes from now... plus you also get...

FREE Gift #2 Power Negotiating For Restaurant Owners. When Kamron Karington entered into negotiations to buy a pizza restaurant, the asking price was $85,000. One hour later he owned it for $33,000 � saving $52,000. Then he promptly marched down to his new landlord and got a $400 a month rent reduction � a $24,000 savings over five years. All told, Kamron saved $76,000 in one hour and 35 minutes � and that was just the beginning. With this amazing audio program, you will discover nine simple negotiating techniques and tactics that will force you to always come out the winner in your business dealings. Now you�ll negotiate better pricing from vendors, better deals with your landlord, and get better performance from employees. Plus, you�ll be able to spot these same techniques being used on you. You will discover the most astonishing secrets ever revealed � secrets that will instantly put you in complete control of any deal you negotiate for the rest of your life!

The price for all of this? $597

And remember, this is the same exact stuff that skyrocketed my sales by over $1,400,000.00 a year...

So, let's see how easy this decision really is...

  • A proven, step-by-step system that has already generated millions, upon millions of dollars for other everyday restaurant owners just like you...
  • $517 in FREE bonuses � yours to keep no matter what you decide...