Marketing Office gives you the power of a professional marketing department right at your fingertips!
 Marketing Office will allow you to:
- Save time dealing with advertising reps who care more about their commission than your success.
- Save money on design fees and printing
- Target specific consumers with a specific message and increase redemption rates
- Drive more traffic to your restaurant
- Build direct mail and email campaigns on YOUR schedule, not everyone else’s
- Find out what motivates your customers – how they spend their time – and what they prefer
- Find the most ideal location for your next restaurant
- Reach new residents and new businesses the minute they connect their phone line
- Send direct mail invitations to anyone with a birthday in your area
- Organize and schedule all your marketing activities and campaigns
This is just a small sample of what you can do with Marketing Office. You will be amazed at how powerful these professional marketing tools are and how easy it is to do-it-yourself.
Finally, you have all the information – tools – and resources to compete at the same level as the national chains and do it all on your schedule. Because Marketing Office is available 24/7/365 – YOU choose when you want to spend time on marketing. Do it at 5 am or 11PM. You have the freedom to do whatever you want, whenever you want.
MARKETING OFFICE includes 5 Unique Marketing Tools:
MARKET ANALYZER: Before you can open your doors or execute an effective marketing campaign you need to do 3 things:
- Know Your Market
- Know Your Customers
- Know Your Competition
We make that possible with affordable Market Analysis and Consumer Intelligence reports. These reports focus on information that will help you make effective menu and marketing decisions.
If you are a new or expanding restaurateur, this tool is great for site selection and concept development. Market Analyzer provides detailed demographic and consumer lifestyle information in an easy to understand format. You will be amazed by the kind of information you will learn about your current and potential customers.
If you find a specific type of consumer or group of consumers that you would like to target Market Analyzer allows you to purchase the list of those exact customers in your local market area.
Normally, reports like these will cost between $500 and $5000. As a Restaurantpartner.com member you can purchase these custom reports for as low as $99!
DIRECT MAIL CENTER: Once you know the market around you and the customers you want to attract the next step is to get out and reach them! The Direct Mail center makes it easy to target specific customers and use professionally designed postcards at a fraction of the normal cost. The best part…. No more wasted mass marketing.
Here’s how it works.
First, you create a mailing list utilizing consumer data from Experian. Here is just a sample of the list criteria you can choose from:
- Age groups
- Zip Codes
- Parents and Families
- Doctors Offices
- New Businesses
- New Movers
- Marital Status
- Household Income
- Birthdays
Next, you choose from a variety of professionally designed, fully customizable postcard templates. The beauty of the Direct Mail department is the savings in both time AND money. No longer do you have to create campaigns from scratch, brainstorm promotional ideas or spend time proofing a designer’s work. The postcard templates are done and the ideas are right at your fingertips. You just customize and go!
PRINT SHOP: Think of this department as your own promotional print library. Here you will have access to professionally designed marketing templates that can be downloaded in print ready formats, customized and delivered right to your printer. Choose from:
- Table Tents
- Comment Cards
- Door Hangers
- Flyers
- Sales Letters
- Promotional Material
The Print Shop is designed to help you save time on developing new marketing ideas and save money on design costs by having the majority of the work already done for you.
EMAIL BUILDER:
Take advantage of the most cost effective means of direct marketing. Email Builder allows you to create professional quality email marketing campaigns including newsletters, customer surveys and general promotional blasts. The Email Campaign Wizard is a user friendly tool allowing you to create emails without spending the money on design fees.
Email Builder, powered by Constant Contact, gives you the ability to start your first email campaign in just minutes. Adding email marketing to your current marketing mix is not only easy to do but very affordable. Almost 70% of US consumers are online and use email. Considering the low cost of email marketing and the high percentage of consumers using email, utilizing this powerful marketing tool is sure to help you increase sales.
If you are new to email marketing or would like to have your email campaigns designed for you our Restaurant Alliance provider, Silver Stream Marketing, can assist you with full email marketing services. To contact Silver Stream Marketing, go to the Restaurant Alliance section and submit a contact request under the Silver Stream Marketing.
MARKETING CALENDAR: To help you stay organized and NEVER miss a marketing opportunity we designed a tool that is guaranteed to keep you on track. Marketing Calendar. This easy to use tool features the following:
Marketing Opportunity Dates: Everyday should be a chance to promote your restaurant and bring in more business. We have filled each month with dates, events, holidays and occasions that can be used to keep customers coming in your door.
Personal Marketing Calendar: This is YOUR personal marketing organizer. Use this to plan your marketing activities, keep track of promotions, enter “To Do’s” leading up to an event and document results of the promotions you run.
You can print your calendar by month, quarter or year and all your information is stored on a safe and secure server. Every time you log on to Restaurantpartner.com, your information will be there and available for you to add or modify.
Do you have a tendency to forget things? The Personal Marketing Calendar also has an Email Reminder option. Simply enter the information you want sent to yourself, or another person, the date you would like it sent and the email will be delivered. This is great for “To Do’s” leading up to a big event, executing upcoming promotions, reminding other people of required tasks for future activities and much more.
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