Market Analysis
| MARKETING ANALYZER |
Make Better Menu, Marketing and Site Selection Decisions with Custom Market Intelligence Reports.
Before you open a new location, redesign your menu or start a new marketing campaign it is critical to understand the market around you. What do people spend money on? What do they do in their spare time? What is the financial condition of your customers? Does your market consist of families or single adults? How old are the potential customers in your area? Knowing the answers to these questions will help you:
- Select the right location for your concept
- Set menu prices that match your customer demographic
- Choose menu items and daily specials that fit your typical customer
- Create promotions that will attract customers in your market
- Tailor your marketing campaigns to fit your market
- Reduce time and money on wasted marketing and slow moving menu items
- Target specific people with a marketing message that applies directly to them.
The Restaurant Partner MARKET ANALYZER was designed specifically for Restaurants and is powered by the most reliable and up-to-date data providers in the country. It is our mission to provide restaurants with powerful market and consumer intelligence in an affordable and user friendly format.
There is nothing more powerful than information - Consumer Intelligence, Market Analysis, Demographic Information - all of these give you the power to market smarter and get an edge on your competition. This same information is used by national chains to improve their marketing effectiveness and sustain sales growth.
If there is demographic or consumer information you are looking for but can’t find in the Market Analyzer reports, please let us know. We have the ability to target most any consumer type and conduct detailed market analysis. You can email your requests to marketanalyzer@restaurantpartner.com.
LIST SERVICES
Did you know that the average American consumer is hit with more than 3000 marketing impressions per day! It is more important today than ever before to eliminate mass marketing and focus on breaking through the marketing clutter that today’s consumer has to deal with. Market Analyzer allows you to purchase targeted mailing lists from the data provided in each report. This allows you to tailor the message or promotion in your next direct mail campaign specifically to the audience you are trying to reach.
For example, if you find that there are a number of people who dine out 5 times or more per week you may want to acquire that list of consumers and conduct a direct mail campaign with a special offer to bring them into your restaurant.
Another example would be if you just launched a new line of “health conscious” items on your menu. If you found that your market area has a large number of people who work out 3 times or more per week or belong to a fitness club you may want to focus a direct mail campaign to those groups of consumers.
Example Target Mailing Lists include:
- Consumers who dine out 5 times or more per week
- Consumer lists by beer, wine, sprit and beverage preferences
- Consumer lists by the type of dining establishment they frequent (pizza, Mexican, seafood, etc)
- Consumers who are on a diet to lose weight
- Consumers who are part of loyalty programs
- Consumer lists by the type of media they prefer. Target your marketing!
- Consumer lists by preferred recreational and entertainment activities
To purchase a targeted mailing list you must first purchase one of the Market Analyzer reports. When you receive your report you will be given a link that will take you to a List Request form. All of the information needed to fulfill your order will be automatically completed except for the list you would like to purchase. Simply type in the list you would like to receive from the report you purchased and a representative will be in contact with you to complete your order. It’s that simple. If you have any questions about this process or need assistance email us at marketanalyzer@restaurantpartner.com.
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